Marketing

 

TelSpan’s Web conferencing solutions can assist marketing professionals with lead generation, public relations, product introductions, training, and so much more! 

Some of our clients utilize our Web conferencing products as a prospecting tool.  Here’s how it can work for you!

 

You create informational webinars on a topic of interest to your prospects.  Utilizing RegistrationPlus, you invite your prospect list to attend your webinars, and use the pre-event questionnaire feature to ask questions of the participants pertinent to your lead qualification process.  Prospects interested in the topic register for your events, answer the questionnaire in advance, attend the events, then receive and answer a post-event questionnaire regarding the program, and perhaps gauging their level of interest in your products and services. 

 

This process helps to better qualify your leads before your sales team even makes their first phone call, and the prospect has already spent some time with your organization via the webinar.  Organizations are finding this a very effective way to turn a prospect list into a lead list, eliminating those who are not true leads up front, and shortening the sales cycle for those who really do have an interest.  Some organizations find that they can recoup the cost of their webinars with just one new client obtained through the process.

TelSpan’s marketing solutions are perfect for:

·         Lead Generation

·         Delivering a unified marketing message to prospects

·         Public Relations announcements

·         New Product Introductions

Benefits of TelSpan’s marketing solutions include:

·         Providing your sales team with better qualified leads

·         Unifying your marketing message

·         Utilizing branding of TelSpan services to reinforce your

      brand