When it comes to marketing, most companies use the usual methods: mailings, websites, and telemarketing. In order to really stand out from the competition, successful organizations are adding online video to their sales and marketing mix.
Many professionals find themselves repeating the same content over and over. Whether to employees, clients, or prospects, videos can save hours every day in marketing your organization, product, or service. Similarly, in driving in new business, video effectively delivers your message about the benefits of your products and services. By offering an online video you create a virtual salesperson, increasing contacts and your product awareness exponentially. The prospect also has the opportunity to review the content at their leisure
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Want to find out how a virtual salesperson can work for you? Contact TelSpan for a free consultation and customized video project quote! 1-800-800-1729
The tablet phenomenon is still in its infancy, with the iPad making its debut in 2010. Along with the popularity of tablets and mobile devices, came interactive applications or “apps”. The benefit behind apps resides in their capability to be accessed without the need of a web connection. This is a phenomenal way to share your company videos!
Apps, combined with mobile technology, can work as an amazing team for your business. Represent video within your business and carry your company videos wherever you go!
Let’s imagine you are at a business lunch with a prospective client. You are able to demonstrate the power of video from your mobile device as you guide them through a tour of your company’s video library. You are able to conveniently and quickly access video presentations, commercials, training videos, promotional videos, product videos, you name it! The best part is you didn’t kill your message with another PowerPoint presentation. The attention is on an attractive, professional video.
Contact TelSpan for a free consultation and customized video project quote!
Have you ever considered using video as a business card? A business card is a way to put someone in touch with your organization. A video can do that and so much more!
A video business card is an opportunity to make a positive first impression. Create a video that will captivate the viewer’s attention and lead them into your site while remaining informative. The main focus of the video business card is to introduce your organization, an event, a speaker, or your employees. TelSpan can help you present the video content professionally, corresponding to your organization’s image.
A video business card will help deliver a powerful impression. The footage you select for the video should relate to the philosophy and expertise of the person or subject being featured.
Contact TelSpan for a free consultation and customized video project quote!
Advertising is a necessity for the success of your business and is one of the many reasons to consider online video. Because most people are able to absorb and retain double the information when receiving audio with images, as opposed to reading text alone, video is becoming more and more prominent in the corporate world.
Consumers are far more apt to watch video advertisements rather than to read textual ads. It is exponentially faster to receive information through online video than it is possible to read through a page of text.
TelSpan’s video production team is dedicated to keeping up with the latest trends and techniques in video production. Our goal is to help you in executing successful and effective corporate videos.
Contact us for a free consultation and customized video project quote!
The use of video is becoming critical for organizations to reach businesses and consumers alike. Few organizations utilize video to its full capability which would increase efficiency and productivity. Consider the amount of information delivered in a single presentation or seminar. A large amount of that valuable content is lost after the initial delivery. Not only do recipients lose some of the message you were trying to deliver, but many times there is no effective way to review or share it.
Incorporating video into your organization’s communication plan has become much easier and is expected more now than ever. Cost, storage demands, and content delivery issues are being resolved through technological advancements. Even if organizations are engaging in online videos, it is not often that they are successfully reaping the full benefit without professional execution. With the expertise and dedication to quality TelSpan’s Video Production Team offers, an organization can transform its content into usable, valuable, business intelligence, resulting in exponential savings and productivity.
At TelSpan, we can work with you to create inventive ideas and achieve your company’s video goals. Call us now for a free consultation and customized video project quote!
Studies show that online video views are consistently increasing each month. Why? Uploading video can greatly enhance your website and increase traffic.
There are many available options for organizational videos. Here are few possible applications for your organization’s video usage:
Instructional Videos
• Training videos for employees
• Orientation videos for new employees
• Safety videos
• Tutorials
• Educational content for professionals
Product or Service Videos
• “How to” videos
• Promotional videos
• Informational videos
• FAQ videos
• Troubleshooting videos for technical products
The demand for video production is increasing every month. In this fast paced world you need video to keep up with the expected convenience of this medium that your audience is accustomed to.
The proliferation of smart phones and other mobile devices not only allows access to video on the go, but new devices encourage the use of video. People are becoming more accustomed to the idea of video and it will soon be expected. Not only is video a convenient method of communication, but studies prove that viewers are able to retain information better through seeing and hearing, as opposed to simply reading text.
TelSpan can work with you to create inventive ideas and achieve your organization’s video goals. Call us now for a free consultation and customized video project quote!
Online video is one of the most significant means of transmitting information to the public today. Never before has so much information been so readily available to the public. With this technological evolution, it is absolutely vital for your organization to understand the benefits of video marketing in order to grow, advance, and surpass the competition.
Here are a few basic types of video you should know about and information about how they can benefit your organization right now.
Viral Video – Viral videos are found outside of your business website and are intended to gain viewership and popularity through Internet sharing on social media sites or via email. Because you want your video shared and viewed as much as possible, it is necessary that it be of interest to viewers. Having some sort of entertainment value will help; however, the goal is to use it for promotional and/or marketing purposes with the objective of reaching a broader audience.
Conversion Video – This type of video is generally found on your company’s website. The intention is to engage visitors or introduce your company. The goal is to capture the viewer’s attention which will result in them spending more time on your website and thus increase your chances of converting a client and increasing revenue.
Educational/Training Video – This form of video is used to educate an audience about services, goals, products, or safety. A good educational video can help establish credibility between a potential client and your business as it will project your company as a business with innovative ideas.
For all your viral, conversion, and training video needs, TelSpan offers free consultation for a customized video project quote!
These days online marketing is crucial for your organization and video is a powerful means of fast and effective communication. There are a number of advantages to utilizing video for your business, as more and more companies are moving towards this medium with great success.
Here are some applications and benefits of video to consider:
• Audiences prefer the interactive format video offers. Video is an easier, faster method of transferring information. The viewer better absorbs content via video compared to reading printed copy that takes much more time to comprehend.
• The combination of visual effects and sound captures the viewer’s attention, promoting a more personal communication between a business and potential client.
• Offering employee profiles in the form of online video is a great way of establishing trust with clients as you allow them to get to know your staff.
• Video opens up new marketing channels through video sharing sites like YouTube and Vimeo.
• Videos of client testimonials increase your brand exposure.
Video makes your organization more accessible for online consumers. Without an online presence, it is more difficult for organizations to reach the online audience that may translate into clients and thus increased revenue. Fresh and relevant media content is necessary in this technology-rich time for an organization to grow. Videos make sharing information and capturing an audience’s attention far more efficient than it’s ever been before.
When shopping for video production services, you should approach potential vendors with a concept and purpose for your video, as well as a general budget of how much you are willing to spend on the project.
When building a budget, each project is approached differently. Some projects will be simpler than others, requiring minimal crew and equipment, while other projects will be full scale productions. Either way, it is crucial for the video production vendor to understand and analyze these core components:
• Who is the your target audience?
• What is the message you would like to convey?
• How do you want your organization to be perceived by your audience?
• What is the impression you would like to make?
• What is the preferred style of production (interview, product video, etc.)?
• What is the concept for the video project?
All of these aspects must be taken into consideration when building a budget. It’s also extremely useful to communicate how much you are willing to spend in advance in order for a production team to assemble a realistic outline, timeframe, and budget.
Generally, organizations will request quotes from multiple vendors and receive a wide range of figures, however, quotes are adjustable and should not be the deciding factor to choose one production company over another, which — unfortunately — isn’t always the case.
Whether your budget is high or low – let TelSpan’s expertise bring the highest production value your budget will buy. When you are ready to explore video production for your marketing, training videos, and commercial needs, we offer a free consultation and customized video production quote.
Many of us are affected by current economic conditions. Everyone is cutting costs and saving anywhere they can. Be sure you aren’t cutting expenses where you can’t afford it... do not cut back on marketing budgets. Marketing and promotion are both strategies to bring in business. Attract new clients by investing in fresh, relevant video marketing campaigns. Because video marketing can be distributed affordably, informs visually, and can be optimized online for search engines, it allows you to extend your business to a broad audience. And since videos are shared online on a daily basis, this will drive more traffic to your website which, in turn, will increases potential sales as well as build your brand.
Because competition is continually growing and your competitors are developing more video content, it is important to take advantage of this opportunity. If you aren’t participating in video marketing, you could be losing money.
There are lots of free avenues to distribute your video content. You Tube and other social media websites are great avenues for marketing. Videos are relevant to today’s time and how people use the internet. It is very probable that your potential clients are shopping for businesses via the web right now. Learn how video marketing can help promote your business. It is easier and less expensive than you think!
