Keeping Telecommuters Engaged
There’s been a lot of news this year regarding telecommuting. Yahoo decided telecommuting wasn’t right for them and tightened up their policies. Other organizations are once again taking a look at their telecommuting options, trying to determine whether it’s right for them.
Regardless of your opinion, telecommuting is here to stay. When implementing a telecommuting policy, it’s important however to make sure your remote employees remain fully engaged and motivated. Although out of sight, it’s important that workers are not kept out of the loop. Here are some tips for increasing remote employee engagement.
• Be sure telecommuters form relationships with others.
• Give telecommuters many opportunities for face-to-face interactions with their peers.
• Schedule sessions regularly with telecommuters for coaching sessions.
• Utilize available technology to communicate regularly with telecommuters
It’s important that telecommuters remain an integral part of work teams. Today’s conferencing communications solutions allow workers to bridge great distances, and meet together face-to-face via video and audio as though they were in the same room. Interactive web solutions such as an intranet and other collaborative software also facilitate teamwork.
Human resources managers should survey telecommuters often to gauge their level of satisfaction, engagement, motivation and morale.
Tips for Hosting and Delivering Video Content
Video is an important part of any marketing program these days, but there are many choices when selecting a method for the hosting and delivery of your video content. Let’s look at the benefits and drawbacks to three of the most popular ways to host and deliver video.
There are many great plug-ins available that, with some knowledge of streaming media logistics, allow you to easily host and stream video content yourself.
Videos, especially high definition videos tend to be very large files. These files will take up a lot of storage space, sometimes making self-hosting an expensive proposition. Aside from the storage servers, you must also account for the possibility of a large amount of bandwidth being consumed by these video playbacks. Many times, users who do not have true media servers underestimate the required bandwidth and, as a result, the server crashes.
As we all know, YouTube is free and easy-to-use. YouTube is the world’s second largest search engine and as such you cannot afford not to have a dynamic YouTube presence, allowing you to show up in search results and appear as a recommended video after other videos are viewed.
YouTube drives its revenue by pushing ads to viewers. Consider whether you want your viewers to possibly have to sit through an ad for another product every time they access a video embedded on your website. This tends to detract from the overall professionalism of your online video delivery.
3. Content Delivery Network (CDN)
TelSpan and others offer CDN solutions which allow you to host and deliver video content, via email and websites, through an externally hosted source. This eliminates the cost, technical issues and liabilities involved in self-hosting. The CDN site provides the storage space and bandwidth needed for smooth delivery of even high definition videos. A Content Delivery Network’s primary purpose is to provide your video content to viewers worldwide, while allowing them to seamlessly view the content from their desktop computers, laptops, or mobile devices. CDN services offer additional benefits such as pay-per-view options with payment collection, reporting, and customized media players.
Unlike YouTube, a CDN solution is not free, but having control of the manner in which your content is presented and delivered, along with branding and monetization options, a CDN is sometimes your best option.
Eight Ways to Increase Sales Using Web Conferencing, Part 8
Here’s the last tip in our series of eight ways to increase sales with web conferencing.
#8 Create New and Stronger Sales Channels
If you are currently managing indirect sales channels or if you are considering doing so, you are probably already aware of the communication challenges that exist. In most cases, you are constantly relaying information to vendors and partners, one by one, on product changes, certification issues, pricing changes, or promotions. To ensure your product and company are represented and promoted properly, your partners need to be trained, certified, and continually kept in the information loop. Web conferencing is a cost-effective means to add value to your channel partners and it keeps the communication channels open and consistent.
Eight Ways to Increase Sales Using Web Conferencing, Part 7
Here is tip number 7 in our series of eight ways to increase sales with web conferencing.
#7 Maintain and Improve Client Relations
Repeat business depends on how well your salespeople can engage your clients after the sale. Web conferencing is the ideal tool to maintain that relationship through virtual meetings. You can schedule regular web events for training, or question and answer sessions, so that they know their issues or concerns will be addressed quickly and conveniently. This also becomes a key selling point to convey during the prospecting stage to assure future clients that support doesn’t end when they sign the contract or complete their purchase.
Eight Ways to Increase Sales Using Web Conferencing, Part 6
Here is tip number 6 in our series of eight ways to increase sales with web conferencing.
#6 Lead Generation
There are many ways you can integrate web conferencing into your prospecting efforts. For instance, take full advantage of the daily traffic to your company’s website by having interested visitors sign up for free, scheduled, online demos and presentations (sometimes referred to as webinars) about your product or service. These demos can be hosted by your internal product “expert” and can include question and answer sessions and other methods of collecting prospect data for future follow-up. Or, just as you can archive a web conference training event for your internal employees, you can also record and archive product demonstrations to post on your site for perpetual access by visitors. This allows prospects to view information on their own time. And finally, consider purchasing lead lists in order to directly target and send invitations to prospects promoting a webinar on your specific offering or on an ancillary topic that is of interest to your target audience. It’s a great way to pre-qualify your leads based on their interest.
Eight Ways to Increase Sales Using Web Conferencing, Part 5
Here is tip number 5 in our series of eight ways to increase sales with web conferencing.
#5 Decrease the Length of Your Sales Cycle
During the early stages of prospecting, web conferencing is a perfect way for you to relay the value of your product or service to a prospect. You can respond to questions, concerns, and objections in a highly interactive way to further engage and qualify the prospect and move the sale forward, without investing a great deal of time or expense. Using web conferencing to present to potential clients will dramatically reduce travel time and expenses, which will contribute significantly to decreasing the length of time between your initial contact and the closing of the sale
Eight Ways to Increase Sales Using Web Conferencing, Part 4
Here is tip number 4 in our series of eight ways to increase sales with web conferencing.
#4 Increase Sales Management Support
Web conferencing allows sales managers to be more intimately involved with the accounts that you need to follow more closely and with the sales reps who need your coaching more often. You are limited to how many places you can be at one time as a manger, but with just your PC and an Internet connection, you can be available in a highly interactive way to support clients and your team on demand, anytime and from any place.
Eight Ways to Increase Sales Using Web Conferencing, Part 2
Here is tip number 2 in our series of eight ways to increase sales with web conferencing.
#2 Monthly Reviews. Make your sales review meetings more effective by keeping everyone in sync with the presentation or information you wish to review. Instead of sending documents out beforehand by email and trying to keep everyone on the same page, use web conferencing to display your information and seamlessly guide your team through the meeting.
With today's web conferencing technology, there is no excuse for not having your geographically dispersed sales team communicating as often as needed to keep things running at peak performance.
Audio Conference Transcriptions
You have probably never considered ordering a transcription of your audio or web conference. Many TelSpan clients do order transcriptions from us and here are some of the uses they have for this service:
• Providing content to listeners after the event
• Providing meeting notes to absent staff members
• Meeting disclosure requirements
• Cutting and pasting transcription text for instant blog and social media content
• Identifying key words and phrases for marketing materials
Because every conference call transcript is searchable, you have instant access to key information that will simplify how you write reports, brief clients and more.
Learn more about TelSpan’s transcription services or call us at 800-800-1729 for more information.
Conferencing Etiquette Part 4
Here are our final tips on how to have a successful audio conference call.
Never put your phone on hold during an audio conference. Many phone systems have a “music hold” feature and putting your phone on hold will play music into the conference. It is recommended you use the “mute” feature on your telephone or hang up and redial when your interruption is completed. When using TelSpan’s reservationless system, you have access to the *1 feature which allows you to mute and un-mute your line.
Use of Cell Phones
Cell phone use is not recommended. Cell phones often experience service drops or pick up static. We understand that with the prevalence of cell phones it is difficult to avoid their use on conference calls, but if a land line is available you should encourage your participants to use it.
Use of Headsets
Telephone headsets can be very useful during a conference call. They allow for freedom of movement, are more ergonomically friendly, and may help a participant to hear more clearly. Be aware though, the quality of these devices can vary. It is advisable to test the quality of a new headset before using it on your audio conference call.
To learn more about TelSpan’s audio conferencing services, call 1-800-800-1729 or visit us on the web.