Have you ever considered using video as a business card? A business card is a way to put someone in touch with your organization. A video can do that and so much more!
A video business card is an opportunity to make a positive first impression. Create a video that will captivate the viewer’s attention and lead them into your site while remaining informative. The main focus of the video business card is to introduce your organization, an event, a speaker, or your employees. TelSpan can help you present the video content professionally, corresponding to your organization’s image.
A video business card will help deliver a powerful impression. The footage you select for the video should relate to the philosophy and expertise of the person or subject being featured.
Contact TelSpan for a free consultation and customized video project quote!
The use of video is becoming critical for organizations to reach businesses and consumers alike. Few organizations utilize video to its full capability which would increase efficiency and productivity. Consider the amount of information delivered in a single presentation or seminar. A large amount of that valuable content is lost after the initial delivery. Not only do recipients lose some of the message you were trying to deliver, but many times there is no effective way to review or share it.
Incorporating video into your organization’s communication plan has become much easier and is expected more now than ever. Cost, storage demands, and content delivery issues are being resolved through technological advancements. Even if organizations are engaging in online videos, it is not often that they are successfully reaping the full benefit without professional execution. With the expertise and dedication to quality TelSpan’s Video Production Team offers, an organization can transform its content into usable, valuable, business intelligence, resulting in exponential savings and productivity.
At TelSpan, we can work with you to create inventive ideas and achieve your company’s video goals. Call us now for a free consultation and customized video project quote!
Studies show that online video views are consistently increasing each month. Why? Uploading video can greatly enhance your website and increase traffic.
There are many available options for organizational videos. Here are few possible applications for your organization’s video usage:
Instructional Videos
• Training videos for employees
• Orientation videos for new employees
• Safety videos
• Tutorials
• Educational content for professionals
Product or Service Videos
• “How to” videos
• Promotional videos
• Informational videos
• FAQ videos
• Troubleshooting videos for technical products
The demand for video production is increasing every month. In this fast paced world you need video to keep up with the expected convenience of this medium that your audience is accustomed to.
The proliferation of smart phones and other mobile devices not only allows access to video on the go, but new devices encourage the use of video. People are becoming more accustomed to the idea of video and it will soon be expected. Not only is video a convenient method of communication, but studies prove that viewers are able to retain information better through seeing and hearing, as opposed to simply reading text.
TelSpan can work with you to create inventive ideas and achieve your organization’s video goals. Call us now for a free consultation and customized video project quote!
Online video is one of the most significant means of transmitting information to the public today. Never before has so much information been so readily available to the public. With this technological evolution, it is absolutely vital for your organization to understand the benefits of video marketing in order to grow, advance, and surpass the competition.
Here are a few basic types of video you should know about and information about how they can benefit your organization right now.
Viral Video – Viral videos are found outside of your business website and are intended to gain viewership and popularity through Internet sharing on social media sites or via email. Because you want your video shared and viewed as much as possible, it is necessary that it be of interest to viewers. Having some sort of entertainment value will help; however, the goal is to use it for promotional and/or marketing purposes with the objective of reaching a broader audience.
Conversion Video – This type of video is generally found on your company’s website. The intention is to engage visitors or introduce your company. The goal is to capture the viewer’s attention which will result in them spending more time on your website and thus increase your chances of converting a client and increasing revenue.
Educational/Training Video – This form of video is used to educate an audience about services, goals, products, or safety. A good educational video can help establish credibility between a potential client and your business as it will project your company as a business with innovative ideas.
For all your viral, conversion, and training video needs, TelSpan offers free consultation for a customized video project quote!
These days online marketing is crucial for your organization and video is a powerful means of fast and effective communication. There are a number of advantages to utilizing video for your business, as more and more companies are moving towards this medium with great success.
Here are some applications and benefits of video to consider:
• Audiences prefer the interactive format video offers. Video is an easier, faster method of transferring information. The viewer better absorbs content via video compared to reading printed copy that takes much more time to comprehend.
• The combination of visual effects and sound captures the viewer’s attention, promoting a more personal communication between a business and potential client.
• Offering employee profiles in the form of online video is a great way of establishing trust with clients as you allow them to get to know your staff.
• Video opens up new marketing channels through video sharing sites like YouTube and Vimeo.
• Videos of client testimonials increase your brand exposure.
Video makes your organization more accessible for online consumers. Without an online presence, it is more difficult for organizations to reach the online audience that may translate into clients and thus increased revenue. Fresh and relevant media content is necessary in this technology-rich time for an organization to grow. Videos make sharing information and capturing an audience’s attention far more efficient than it’s ever been before.
News Release: December 15, 2011
TelSpan, the Indianapolis-based provider of worldwide conferencing and communications services recently conducted its Annual Client Survey. The survey gives TelSpan’s clients an opportunity to provide valuable feedback and ideas for new and enhanced products and services in the conferencing and communications arenas.
All those who completed the survey were entered into a grand prize drawing. This year’s winner is Amanda Bryant of the US Hunter Jumper Association. TelSpan is proud to present Ms. Bryant with a new iPodTouch.
In addition to the grand prize drawing, all those who completed the survey received a personal $5 Starbucks gift card.
This year’s survey results provided valuable data about the levels of service provided by TelSpan, and also allowed TelSpan to learn how better to serve clients as we look to expand future offerings.
To learn more about TelSpan, please visit www.telspan.com or call 800-800-1729.
About TelSpan
Founded in 1989, TelSpan is an Indianapolis-based primary provider of conferencing related services, including web, audio, and video conferencing, streaming, recording, online registration, and operator-assisted event and Q&A conferences. TelSpan focuses upon providing high quality conferencing services to organizations worldwide with guaranteed E3 (Excellence Exceeding Expectations) service. For more information, please visit TelSpan’s website at http://www.telspan.com.
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If you would like more information about this topic, please contact Marie Nolan at 800-600-6458 ext. 650 or e-mail Marie at nolanm@telspan.com.
When shopping for video production services, you should approach potential vendors with a concept and purpose for your video, as well as a general budget of how much you are willing to spend on the project.
When building a budget, each project is approached differently. Some projects will be simpler than others, requiring minimal crew and equipment, while other projects will be full scale productions. Either way, it is crucial for the video production vendor to understand and analyze these core components:
• Who is the your target audience?
• What is the message you would like to convey?
• How do you want your organization to be perceived by your audience?
• What is the impression you would like to make?
• What is the preferred style of production (interview, product video, etc.)?
• What is the concept for the video project?
All of these aspects must be taken into consideration when building a budget. It’s also extremely useful to communicate how much you are willing to spend in advance in order for a production team to assemble a realistic outline, timeframe, and budget.
Generally, organizations will request quotes from multiple vendors and receive a wide range of figures, however, quotes are adjustable and should not be the deciding factor to choose one production company over another, which — unfortunately — isn’t always the case.
Whether your budget is high or low – let TelSpan’s expertise bring the highest production value your budget will buy. When you are ready to explore video production for your marketing, training videos, and commercial needs, we offer a free consultation and customized video production quote.
A product video is used to provide information about a specific product or service. It differs from a commercial in that a product video is usually longer and directed toward providing all pertinent information about the product or service. It is a professional, clear illustration of the product or service, its use, its features, and is generally intended for employees or clients to become more familiar with the product or service.
Why use product videos?
• Demonstrate to a client or employee how a product is used
• Full featured training video
• Increase product awareness
• Illustrate key product features clearly
• Enrich web content through videos
Video production is a lot less expensive and easy to produce than you might think. TelSpan offers free video consultation and customized project quotes. We’d love to discuss your video marketing needs with you.
Many of us are affected by current economic conditions. Everyone is cutting costs and saving anywhere they can. Be sure you aren’t cutting expenses where you can’t afford it... do not cut back on marketing budgets. Marketing and promotion are both strategies to bring in business. Attract new clients by investing in fresh, relevant video marketing campaigns. Because video marketing can be distributed affordably, informs visually, and can be optimized online for search engines, it allows you to extend your business to a broad audience. And since videos are shared online on a daily basis, this will drive more traffic to your website which, in turn, will increases potential sales as well as build your brand.
Because competition is continually growing and your competitors are developing more video content, it is important to take advantage of this opportunity. If you aren’t participating in video marketing, you could be losing money.
There are lots of free avenues to distribute your video content. You Tube and other social media websites are great avenues for marketing. Videos are relevant to today’s time and how people use the internet. It is very probable that your potential clients are shopping for businesses via the web right now. Learn how video marketing can help promote your business. It is easier and less expensive than you think!
Simulcast means “simultaneous broadcast” and refers to a program which is broadcast in multiple mediums. This great word may be applicable to your business!
We have found that a great many of our clients have a need to broadcast their live event in another manner. The great news is that there are a very wide variety of tools and platforms available on which to conduct your simulcast. We can help to customize the solution that works best for you.
Here is an example of a recent live event simulcast:
We had a client who needed to produce a live stream of a speaker. The client utilized the event facility’s on-site audio and video crew, who relayed a live audio/video feed to TelSpan. TelSpan created a customized website URL which was then made available to over 5000 members of the client’s organization. The clients simply clicked the link and were able to access the stream live. We are also providing this client with an archived recording of the event. They can offer this to their members year round via TelSpan’s platforms.
Next week we’ll look at another example.
