Have you considered reasons why your members may be seeking online training and educational programs? Here are some of those reasons!
1) Increase Time-to-Competency
Online programs allow you to bring your staff and members up to date as quickly as possible. Utilizing virtual training and education methods allows you to schedule updates on-demand, and more frequently if needed. Frequent, timely information will increase the overall competency of your audience, making them the experts in their fields. Can you say "Membership Value"?!
2) Strengthen Relationships
Become a strategic partner in the success of your members. Use online methods to bring information on changing laws, regulations, and other timely information to your members before others do. Establishing yourself as the “go-to organization” for information cements you as the organization of choice for your members. Information adds value to any relationship.
3) Increase Revenue
Create revenue-generating opportunities for your association by charging a fee for training and education. Associations strive to maintain relevance in today’s world. Those who are successful have discovered the rewards of offering education, training, and information as a value-add to their members. The benefits are many. Associations benefit from the non-dues revenue, increasing membership, and member retention. Members benefit from low-cost information, training, and continuing education units, often required for their job, certification or license. Associations today are fighting for membership dollars. Those who provide online services will rise above their competitors as they increase the value of their membership. Some programs may even be offered at no-charge or minimal charge to members when underwritten by a vendor or other sponsor.
In these challenging times. Everyone needs to consider programs that are easy to implement, and which increase bottom line revenue and add value to members. We at TelSpan are ready to help!
