Social media marketing is defined as directing more traffic to your web site via the use of social media tools. With more companies taking advantage of these networks, you need to be involved to remain competitive. Facebook is the obvious leader with over 640 million active users in 2011. Twitter claimed 175 million users last year and LinkedIn announced 100 million users globally. Recently, Facebook became the world's most visited site making it a great place to provide information about your company, its services, and promotions to generate consumer loyalty.
According to Facebook's best practices, there are 11 ways to engage your participants:
1. Ask Questions
2. Offer A Deal Or Promotion
3. Hold A Contest
4. Create A Game
5. Host A Live Chat
6. Use Photos and Videos
7. Have An Opinion (Even If It’s Not Popular)
8. Engage Your Most Passionate Fans
9. Create Stars
10. Host A Guest Post
11. Ask For Engagement
For more information, visit Facebook's best practices page at http://www.facebook.com/SMMBestPractices
Do you need to gather specific information from your participants such as address, phone number, and email addresses? Would you like to survey your registrants to be able to better market your future events? Do you charge for your events and/or sell products such as recordings? TelSpanVenue’s registration can do all of this and more!
TelSpanVenue is a web and video conferencing platform which offers live audio and video, document and screen sharing capabilities, interactive tools, and full branding. Included in this platform at no extra charge is a robust registration tool that gathers all of your required information, offers pre- and post-event survey capabilities, password protection, full reporting, and supports payment integration via PayPal.
Advertising links can be generated for use with email blasts, web sites, and social media sites, thus providing several avenues for registrant generation. Reports viewed prior to your event can ascertain if further marketing is required and if you are reaching your target demographic. Post-conference reports will provide you with the information on each participant who attended, allowing you to send them additional information. Payments can be taken via PayPal from participants with or without a PayPal account. In addition, reminders can be sent to participants, allowing them to be more prepared for your event.
A new world of opportunities can open up with the use of a tool as feature-rich as TelSpanVenue’s online registration platform. Talk with your TelSpan Inside Sales Representative today about how you can expand your marketing reach with online event registration today!
When it comes to marketing, most companies use the usual methods: mailings, websites, and telemarketing. In order to really stand out from the competition, successful organizations are adding online video to their sales and marketing mix.
Many professionals find themselves repeating the same content over and over. Whether to employees, clients, or prospects, videos can save hours every day in marketing your organization, product, or service. Similarly, in driving in new business, video effectively delivers your message about the benefits of your products and services. By offering an online video you create a virtual salesperson, increasing contacts and your product awareness exponentially. The prospect also has the opportunity to review the content at their leisure
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Want to find out how a virtual salesperson can work for you? Contact TelSpan for a free consultation and customized video project quote! 1-800-800-1729
The tablet phenomenon is still in its infancy, with the iPad making its debut in 2010. Along with the popularity of tablets and mobile devices, came interactive applications or “apps”. The benefit behind apps resides in their capability to be accessed without the need of a web connection. This is a phenomenal way to share your company videos!
Apps, combined with mobile technology, can work as an amazing team for your business. Represent video within your business and carry your company videos wherever you go!
Let’s imagine you are at a business lunch with a prospective client. You are able to demonstrate the power of video from your mobile device as you guide them through a tour of your company’s video library. You are able to conveniently and quickly access video presentations, commercials, training videos, promotional videos, product videos, you name it! The best part is you didn’t kill your message with another PowerPoint presentation. The attention is on an attractive, professional video.
Contact TelSpan for a free consultation and customized video project quote!
News Release: February 1, 2012
From now through February 29, TelSpan, the Indianapolis-based provider of worldwide conferencing and communications services is offering $50 off each Concierge Event Conferencing Package. Eligible events must take place between February 1 and February 29, 2012.
Understanding that the success of Conferencing Events is critical to the achievement of client goals, TelSpan launched its Concierge Event Management Service in 2011. This service was created to assist clients with the planning and execution of each Concierge Conferencing Event, allowing the client to focus on the event content. A TelSpan Event Concierge will handle all logistical details of each Concierge Event, including event technology selection, consultation on media presentation, event registration, coordination and training of speakers, PC compatibility testing, customization of introductions and scripting, facilitation of pre and post-event surveys, conduct roll call, other participant screening, and polling, provide event recording and archiving, customize branding, provide transcriptions, and more.
TelSpan was established to provide clients with “best-in-class” conferencing and communications technologies and offers a full line of web, audio and video conferencing solutions as well as online registration, streaming, and other communications services. Concierge Event Management Services are a natural extension of TelSpan’s commitment to provide world class care to its clients.
Try TelSpan’s Concierge Event Service for yourself, save $50, and experience our E3 (Excellence Exceeding Expectations) service for yourself!
To learn more about this offer, please visit www.telspan.com or call 800-800-1729.
About TelSpan
Founded in 1989, TelSpan is an Indianapolis-based primary provider of conferencing related services, including web, audio, and video conferencing, streaming, recording, online registration, and operator-assisted event and Q&A conferences. TelSpan focuses upon providing high quality conferencing services to organizations worldwide with guaranteed E3 (Excellence Exceeding Expectations) service. For more information, please visit TelSpan’s website at http://www.telspan.com.
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If you would like more information about this topic, please contact Marie Nolan at 800-600-6458 ext. 650 or e-mail Marie at nolanm@telspan.com.
Have you ever considered using video as a business card? A business card is a way to put someone in touch with your organization. A video can do that and so much more!
A video business card is an opportunity to make a positive first impression. Create a video that will captivate the viewer’s attention and lead them into your site while remaining informative. The main focus of the video business card is to introduce your organization, an event, a speaker, or your employees. TelSpan can help you present the video content professionally, corresponding to your organization’s image.
A video business card will help deliver a powerful impression. The footage you select for the video should relate to the philosophy and expertise of the person or subject being featured.
Contact TelSpan for a free consultation and customized video project quote!
The use of video is becoming critical for organizations to reach businesses and consumers alike. Few organizations utilize video to its full capability which would increase efficiency and productivity. Consider the amount of information delivered in a single presentation or seminar. A large amount of that valuable content is lost after the initial delivery. Not only do recipients lose some of the message you were trying to deliver, but many times there is no effective way to review or share it.
Incorporating video into your organization’s communication plan has become much easier and is expected more now than ever. Cost, storage demands, and content delivery issues are being resolved through technological advancements. Even if organizations are engaging in online videos, it is not often that they are successfully reaping the full benefit without professional execution. With the expertise and dedication to quality TelSpan’s Video Production Team offers, an organization can transform its content into usable, valuable, business intelligence, resulting in exponential savings and productivity.
At TelSpan, we can work with you to create inventive ideas and achieve your company’s video goals. Call us now for a free consultation and customized video project quote!
Studies show that online video views are consistently increasing each month. Why? Uploading video can greatly enhance your website and increase traffic.
There are many available options for organizational videos. Here are few possible applications for your organization’s video usage:
Instructional Videos
• Training videos for employees
• Orientation videos for new employees
• Safety videos
• Tutorials
• Educational content for professionals
Product or Service Videos
• “How to” videos
• Promotional videos
• Informational videos
• FAQ videos
• Troubleshooting videos for technical products
The demand for video production is increasing every month. In this fast paced world you need video to keep up with the expected convenience of this medium that your audience is accustomed to.
The proliferation of smart phones and other mobile devices not only allows access to video on the go, but new devices encourage the use of video. People are becoming more accustomed to the idea of video and it will soon be expected. Not only is video a convenient method of communication, but studies prove that viewers are able to retain information better through seeing and hearing, as opposed to simply reading text.
TelSpan can work with you to create inventive ideas and achieve your organization’s video goals. Call us now for a free consultation and customized video project quote!
Online video is one of the most significant means of transmitting information to the public today. Never before has so much information been so readily available to the public. With this technological evolution, it is absolutely vital for your organization to understand the benefits of video marketing in order to grow, advance, and surpass the competition.
Here are a few basic types of video you should know about and information about how they can benefit your organization right now.
Viral Video – Viral videos are found outside of your business website and are intended to gain viewership and popularity through Internet sharing on social media sites or via email. Because you want your video shared and viewed as much as possible, it is necessary that it be of interest to viewers. Having some sort of entertainment value will help; however, the goal is to use it for promotional and/or marketing purposes with the objective of reaching a broader audience.
Conversion Video – This type of video is generally found on your company’s website. The intention is to engage visitors or introduce your company. The goal is to capture the viewer’s attention which will result in them spending more time on your website and thus increase your chances of converting a client and increasing revenue.
Educational/Training Video – This form of video is used to educate an audience about services, goals, products, or safety. A good educational video can help establish credibility between a potential client and your business as it will project your company as a business with innovative ideas.
For all your viral, conversion, and training video needs, TelSpan offers free consultation for a customized video project quote!
These days online marketing is crucial for your organization and video is a powerful means of fast and effective communication. There are a number of advantages to utilizing video for your business, as more and more companies are moving towards this medium with great success.
Here are some applications and benefits of video to consider:
• Audiences prefer the interactive format video offers. Video is an easier, faster method of transferring information. The viewer better absorbs content via video compared to reading printed copy that takes much more time to comprehend.
• The combination of visual effects and sound captures the viewer’s attention, promoting a more personal communication between a business and potential client.
• Offering employee profiles in the form of online video is a great way of establishing trust with clients as you allow them to get to know your staff.
• Video opens up new marketing channels through video sharing sites like YouTube and Vimeo.
• Videos of client testimonials increase your brand exposure.
Video makes your organization more accessible for online consumers. Without an online presence, it is more difficult for organizations to reach the online audience that may translate into clients and thus increased revenue. Fresh and relevant media content is necessary in this technology-rich time for an organization to grow. Videos make sharing information and capturing an audience’s attention far more efficient than it’s ever been before.
