When it comes to marketing, most companies use the usual methods: mailings, websites, and telemarketing. In order to really stand out from the competition, successful organizations are adding online video to their sales and marketing mix.
Many professionals find themselves repeating the same content over and over. Whether to employees, clients, or prospects, videos can save hours every day in marketing your organization, product, or service. Similarly, in driving in new business, video effectively delivers your message about the benefits of your products and services. By offering an online video you create a virtual salesperson, increasing contacts and your product awareness exponentially. The prospect also has the opportunity to review the content at their leisure
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Want to find out how a virtual salesperson can work for you? Contact TelSpan for a free consultation and customized video project quote! 1-800-800-1729
The use of video is becoming critical for organizations to reach businesses and consumers alike. Few organizations utilize video to its full capability which would increase efficiency and productivity. Consider the amount of information delivered in a single presentation or seminar. A large amount of that valuable content is lost after the initial delivery. Not only do recipients lose some of the message you were trying to deliver, but many times there is no effective way to review or share it.
Incorporating video into your organization’s communication plan has become much easier and is expected more now than ever. Cost, storage demands, and content delivery issues are being resolved through technological advancements. Even if organizations are engaging in online videos, it is not often that they are successfully reaping the full benefit without professional execution. With the expertise and dedication to quality TelSpan’s Video Production Team offers, an organization can transform its content into usable, valuable, business intelligence, resulting in exponential savings and productivity.
At TelSpan, we can work with you to create inventive ideas and achieve your company’s video goals. Call us now for a free consultation and customized video project quote!
Studies show that online video views are consistently increasing each month. Why? Uploading video can greatly enhance your website and increase traffic.
There are many available options for organizational videos. Here are few possible applications for your organization’s video usage:
Instructional Videos
• Training videos for employees
• Orientation videos for new employees
• Safety videos
• Tutorials
• Educational content for professionals
Product or Service Videos
• “How to” videos
• Promotional videos
• Informational videos
• FAQ videos
• Troubleshooting videos for technical products
The demand for video production is increasing every month. In this fast paced world you need video to keep up with the expected convenience of this medium that your audience is accustomed to.
The proliferation of smart phones and other mobile devices not only allows access to video on the go, but new devices encourage the use of video. People are becoming more accustomed to the idea of video and it will soon be expected. Not only is video a convenient method of communication, but studies prove that viewers are able to retain information better through seeing and hearing, as opposed to simply reading text.
TelSpan can work with you to create inventive ideas and achieve your organization’s video goals. Call us now for a free consultation and customized video project quote!
Online video is one of the most significant means of transmitting information to the public today. Never before has so much information been so readily available to the public. With this technological evolution, it is absolutely vital for your organization to understand the benefits of video marketing in order to grow, advance, and surpass the competition.
Here are a few basic types of video you should know about and information about how they can benefit your organization right now.
Viral Video – Viral videos are found outside of your business website and are intended to gain viewership and popularity through Internet sharing on social media sites or via email. Because you want your video shared and viewed as much as possible, it is necessary that it be of interest to viewers. Having some sort of entertainment value will help; however, the goal is to use it for promotional and/or marketing purposes with the objective of reaching a broader audience.
Conversion Video – This type of video is generally found on your company’s website. The intention is to engage visitors or introduce your company. The goal is to capture the viewer’s attention which will result in them spending more time on your website and thus increase your chances of converting a client and increasing revenue.
Educational/Training Video – This form of video is used to educate an audience about services, goals, products, or safety. A good educational video can help establish credibility between a potential client and your business as it will project your company as a business with innovative ideas.
For all your viral, conversion, and training video needs, TelSpan offers free consultation for a customized video project quote!
When shopping for video production services, you should approach potential vendors with a concept and purpose for your video, as well as a general budget of how much you are willing to spend on the project.
When building a budget, each project is approached differently. Some projects will be simpler than others, requiring minimal crew and equipment, while other projects will be full scale productions. Either way, it is crucial for the video production vendor to understand and analyze these core components:
• Who is the your target audience?
• What is the message you would like to convey?
• How do you want your organization to be perceived by your audience?
• What is the impression you would like to make?
• What is the preferred style of production (interview, product video, etc.)?
• What is the concept for the video project?
All of these aspects must be taken into consideration when building a budget. It’s also extremely useful to communicate how much you are willing to spend in advance in order for a production team to assemble a realistic outline, timeframe, and budget.
Generally, organizations will request quotes from multiple vendors and receive a wide range of figures, however, quotes are adjustable and should not be the deciding factor to choose one production company over another, which — unfortunately — isn’t always the case.
Whether your budget is high or low – let TelSpan’s expertise bring the highest production value your budget will buy. When you are ready to explore video production for your marketing, training videos, and commercial needs, we offer a free consultation and customized video production quote.
Think about this statement “Video makes you believable”. What does it mean? Instead of talking (or writing) about yourself on your website or in your marketing materials, make yourself believable! Videos make material come alive and more believable. Would you prefer to read about product and how great the manufacturer or seller says it is, or “see for yourself”? Seeing a product in use, demonstrated, or better yet, discussed by a real user gives credibility to the product. Use videos of testimonials from your customers. Show before and after effect and benefits of your product or service. Grab the attention of your prospects with compelling entertaining videos! It is easy to create your own videos with an inexpensive camera and upload them to the web.
If you need assistance creating, storing, and/or streaming videos, give TelSpan a call. Our Video Production Services team is ready to help!
News Release: August 16, 2011
TelSpan is proud to announce the launch of its latest conferencing solution, TelSpanVenue. TelSpanVenue is the premiere solution for webinar, webcasting, and web conferencing needs for audiences up to 1200 participants.
Combining web, audio, and video conferencing in one robust platform allows users to easily manage their online meetings, give presentations, and share documents while interacting with their audience. No downloads are required to host or attend a webinar, only Adobe® Flash® Player is required. TelSpanVenue is cross platform and browser compatible making it easily accessible for a variety of participants.
TelSpanVenue is feature-rich, and offers high quality video, screen sharing, custom branding, up to six webcams, PayPalTM integration, surveys and testing, built-in registration and more. Participant interaction and engagement is increased with interactive features including instant messaging, annotation, white boarding, polling, and mood indicator feedback tools. A content library allows you to store your meeting content online, and accepts a wide variety of file types. Recording is available on-demand to allow you to archive your sessions for future use.
An online demonstration of TelSpanVenue is available at TelSpanVenue Video Demo
For more information on TelSpanVenue or any of our other services, visit www.telspan.com or call 800-800-1729.
About TelSpan
Founded in 1989, TelSpan is an Indianapolis-based primary provider of conferencing related services, including web, audio, and video conferencing, streaming, recording, online registration, and operator-assisted event and Q&A conferences. TelSpan focuses upon providing high quality conferencing services to organizations worldwide with guaranteed E3 (Excellence Exceeding Expectations) service. For more information, please visit TelSpan’s website at www.telspan.com.
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If you would like more information about this topic, please contact Marie Nolan at 800-600-6458 ext. 650 or e-mail Marie at nolanm@telspan.com.
